An opening with no photograph: in law, words come before the image
Most law firm sites open with a scales-of-justice icon and a stock handshake photo. The trust a client is looking for doesn't come from those — it comes from speaking plainly.
- Industry
- Corporate & commercial law
- Location
- Ankara, Çankaya
- Structure
- Article / blog infrastructure
- Status
- Concept build
Design decisions
Why it looks this way
This is a concept build — not real client work. What follows are the decisions I'd defend while working with a real business in this industry.
No photograph in the hero
The opening carries a single sentence: "You shouldn't have to call and ask how your case is going." Paper-toned ground, generous whitespace, one bronze rule. It's the riskiest decision on the page — and the one that best carries the seriousness a firm needs to project.
Roman numerals for a list, 01–04 for a real sequence
Practice areas are marked with roman numerals (I, II, III…) — just a list, with no priority order between them. The case process is numbered 01, 02, 03, 04 because the steps genuinely happen in that order. A number is misleading wherever the order doesn't actually matter.
Every step states its duration
Each of the process's four steps states how long it takes. What wears a client down most isn't the case itself — it's not knowing what's happening. The site answers that upfront.
The articles section: how to show up without paying for ads
Legal searches are phrased as questions: "what should I do if I was fired." Long-form articles that actually answer the question are the only way to show up for searches like this without paying for ads — so that infrastructure gets built on day one.
Full page
Top to bottom
Systems for the real project
- — Article / blog infrastructure
- — Practice-area pages
- — Consultation-request form
- — Instant notification on a new request
- — Process and fee-transparency section
- — LegalService structured data
- — Language compliant with bar advertising rules
- — GDPR-style privacy-notice structure
In this concept the interface was designed; the database and notification layer already run live in Casa Aurelia.
In the legal business?
We can build this concept around your real content. The discovery call is free.
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