A clinic site built to lower dental anxiety
Most healthcare sites speak in a sterile white-and-blue language. But the tension a patient feels before sitting in the chair is a bigger problem than the treatment itself.
- Industry
- Dental care
- Location
- İzmir, Alsancak
- Languages
- Turkish · English
- Status
- Concept build
Design decisions
Why it looks this way
This is a concept build — not real client work. What follows are the decisions I'd defend while working with a real business in this industry.
Why this direction
I chose a calm register instead of a clinical one: warm sand tones, dark pine-green text, and a soft serif for headings. The hero photo sits inside an arched frame — far more inviting than a rectangular medical shot.
Why the hero carries a trust card
The small card overlapping the photo shows two numbers: years of experience and the Google rating. Those are the first two things a patient checks when choosing a clinic — they belong on the first screen, not the bottom of the page.
Duration and sessions on treatment cards
"How long does it take?" and "how many visits?" — the first two questions on every call a clinic gets. Both numbers sit in their own strip under each treatment card, so a patient can scan without reading the copy.
Before / after comparison
A component that compares two photos with a draggable divider. It's the single biggest factor in a cosmetic-dentistry purchase decision, and it rarely works properly on competitors running off-the-shelf themes.
Full page
Top to bottom
Systems for the real project
- — Appointment form by treatment type
- — Password-protected appointment admin panel
- — Telegram / email notification on every new appointment
- — Separate SEO page for each treatment
- — Before/after comparison component
- — Turkish and English versions (for medical tourism)
- — MedicalBusiness structured data
- — Quick WhatsApp contact
In this concept the interface was designed; the database and notification layer already run live in Casa Aurelia.
In the healthcare business?
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